Description
xBrighten and care for light-coated dogs
Bio-Groom's Super Whitening Dog Shampoo is crafted to help light-colored coats look brighter and cleaner between baths. It combines a gentle cleansing base with color-enhancing properties that nourish the coat while keeping skin comfortable, so your dog looks and feels fresh after each wash.
Key ingredients work together to support a healthy-looking finish without harsh additives. Absorbable soy protein helps strengthen hair from tip to root, while subtle pearlescent brighteners add a natural-looking sparkle. The result is a coat that appears more vibrant with a soft, manageable texture after rinse and dry.
What makes this shampoo stand out
- Absorbable soy protein strengthens hair from tip to root for a robust, healthy feel
- Pearlescent brighteners help light coats appear brighter and catch the eye
- Quick-rinse formula reduces bath time without compromising cleanse or shine
- Cruelty-free and derived from coconut oil for a gentle clean
- Soap-free and paraben-free, offering a mild cleansing experience
Gentle care with transparency
Bio-Groom emphasizes responsible sourcing and clear labeling. The brand has been family-owned since 1971, expanding to a broad lineup of grooming products for dogs, cats, and horses. The emphasis on earth-conscious ingredients aligns with pet lovers who value ethical, transparent brands in their grooming routine.
Real-life use and practical tips
For everyday bathing, this shampoo is designed to be gentle yet effective. It supports a clean feel without stripping natural oils, making it suitable for frequent use on light coats. It’s also a popular choice for pet parents preparing during photos or events when a crisp, well-groomed appearance helps make first impressions shine.
- Wet the coat thoroughly, apply evenly, and work into a rich lather
- Rinse thoroughly; repeat if a deeper cleanse is desired
- Avoid contact with eyes; towel-dry and comb as needed
Product details
Package includes 12 fl oz per bottle in a single-pack configuration. The formula is cruelty-free and coconut-oil derived, with a focus on a gentle, effective clean that respects both pets and the planet.
FAQ
Q: Is Bio-Groom Super Whitening Shampoo safe for puppies?
A: Yes—it's cruelty-free, soap-free, and paraben-free; use as directed for gentle baths.
Q: Will this shampoo whiten all coat colors?
A: It enhances light coats with pearlescent brighteners; results vary by coat condition.
Shipping & Return
xReturns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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