{"product_id":"groomers-edge-midnight-white-shampoo-brighten-color-enhance-pets-15-1-concentrate","title":"Groomer's Edge Midnight White Shampoo — Brighten \u0026 Color-Enhance Pets (15:1 Concentrate)","description":"\u003ch2\u003eElevate Coat Brightness and Color with Midnight White\u003c\/h2\u003e\n\u003cp\u003eGroomer's Edge Midnight White Shampoo is a professional-grade formula designed to cleanse, condition, and brighten white coats while enhancing color on other coats. Its concentrated 15:1 blend lets you tailor usage for different pet sizes and grooming routines, delivering versatile results without excess product.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this shampoo effective\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs Aloe, Panthenol and Vitamin E to gently clean while helping preserve natural moisture in both skin and hair. The pH-balanced design is crafted with animals in mind, supporting comfortable baths for pets of all ages and sizes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens coat colors and enhances vibrancy without harsh bleaching\u003c\/li\u003e\n  \u003cli\u003eHelps lift stains and leaves a fresh, clean scent\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, shiny, and manageable after rinse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life uses and benefits\u003c\/h3\u003e\n\u003cp\u003eIdeal for dogs, cats, puppies, kittens, and other companion or farm animals, Midnight White supports routine baths and occasional color-refresh sessions. The aloe and eucalyptus-inspired scent lingers pleasantly without being overpowering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for white or light-colored coats and for maintaining colored coats\u003c\/li\u003e\n  \u003cli\u003eConcentrated formula reduces waste and per-use cost, helping you groom longer between refills\u003c\/li\u003e\n  \u003cli\u003ePairs well with a conditioner for added softness and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage tips\u003c\/h3\u003e\n\u003cp\u003eWet coat thoroughly, apply the diluted shampoo, lather gently, and rinse completely. Adjust dilution based on coat length and animal size. For extra softness, follow with a conditioner.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Groomer's Edge Midnight White Shampoo pH balanced for pets?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is pH balanced for animals to support comfortable grooming without irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use Midnight White Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for dogs, cats, puppies, kittens, and other companion or farm animals to brighten and refresh coats.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Groomer's Edge","offers":[{"title":"Default Title","offer_id":40563275038849,"sku":"B003WGV85K","price":125.04,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/4757\/3633\/files\/groomers-edge-midnight-white-shampoo-bottle.jpg?v=1765828567","url":"https:\/\/petiva.ca\/products\/groomers-edge-midnight-white-shampoo-brighten-color-enhance-pets-15-1-concentrate","provider":"Petiva","version":"1.0","type":"link"}