{"product_id":"lillian-ruff-pro-formula-berry-blue-brightening-pet-shampoo-ultra-hydrating-whitening-dog-shampoo-16oz","title":"Lillian Ruff PRO Formula Berry Blue Brightening Pet Shampoo – Ultra-Hydrating Whitening Dog Shampoo, 16oz","description":"\u003ch2\u003eBerry Blue Brightening Shampoo: Ultra-Hydrating Power for Show-Ready Coats\u003c\/h2\u003e\n\u003cp\u003eMeet the Lillian Ruff PRO Formula Berry Blue Brightening Pet Shampoo, a deeply hydrating solution designed to brighten white fur and enhance color across all coat types. Infused with natural blueberry extracts and ProVitamin B5, this shampoo creates a rich, easy-rinse lather that leaves behind a refreshed scent and a visibly livelier coat. Built for professional grooming routines and at-home baths alike, it balances cleansing with coat care without compromising skin comfort.\u003c\/p\u003e\n\u003cp\u003eThe violet-tinted formula helps counterbalance yellowing while remaining compatible with all coat colors. A little goes a long way thanks to concentrated pigments that deliver lasting brightness and improved manageability, so you can enjoy efficient baths without sacrificing performance.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens whites and enhances coat colors across all dog coats\u003c\/li\u003e\n  \u003cli\u003eUltra-hydrating formula with ProVitamin B5 supports softness and smoothness\u003c\/li\u003e\n  \u003cli\u003eConcentrated violet pigments mean less product per bath\u003c\/li\u003e\n  \u003cli\u003eSuitable for short and long coats, from everyday pets to show dogs\u003c\/li\u003e\n  \u003cli\u003eTear-stain and odor reduction are possible outcomes with regular use\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with a pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, vegan formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIn-the-bath experience\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious spa-like treatment with natural blueberry extracts\u003c\/li\u003e\n  \u003cli\u003eInvigorating aroma that lingers after rinse for a refreshed feeling\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing that rinses clean, leaving coat softness without fuss\u003c\/li\u003e\n  \u003cli\u003eMinimal product goes a long way, saving time and money\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety, quality, and professional trust\u003c\/h3\u003e\n\u003cp\u003eDesigned for professional vets and groomers worldwide, the Berry Blue formula is produced to human-grade standards for pets. It is pH-balanced and free from gluten, sulfates, parabens, and animal-derived ingredients, aligning with vegan and cruelty-free commitments while prioritizing overall coat health.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for all dog coat types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for all coat colors and both short and long coats, with a rich lather that rinses clean.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What safety and ethical standards does this product meet?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":40565169913985,"sku":"B07TMRQWL8","price":57.61,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/4757\/3633\/files\/lillian-ruff-berry-blue-brightening-shampoo-bottle-front_jpg.jpg?v=1765982206","url":"https:\/\/petiva.ca\/products\/lillian-ruff-pro-formula-berry-blue-brightening-pet-shampoo-ultra-hydrating-whitening-dog-shampoo-16oz","provider":"Petiva","version":"1.0","type":"link"}