{"product_id":"lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-control-16oz","title":"Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo – Whitening \u0026 Odor Control (16oz)","description":"\u003ch2\u003eBrighten, refresh, and protect your dog’s coat\u003c\/h2\u003e\n\u003cp\u003eMeet Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo, a professional-grade solution designed to lift stains and discoloration while keeping your dog’s fur vibrant across all coat colors. It creates a rich lather that rinses clean, helping whites appear brighter and colors look more vivid after every bath. While formulated for performance, the experience remains gentle enough for regular use, turning bath time into a positive routine for both pet and owner.\u003c\/p\u003e\n\u003cp\u003eWhat makes this brightening shampoo stand out is its balance of color-safe power and soothing care. The formula is designed to work across short and long coats, offering noticeable whitening while preserving the integrity of the fur’s natural texture. A small amount goes a long way thanks to concentrated violet pigments, so you’ll see long-lasting results without unnecessary product buildup.\u003c\/p\u003e\n\n\u003ch3\u003eTwo core benefits that matter to many pet parents\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUnrivaled Brightening Formula: brightens whites and enhances coat colors for all coat colors, delivering a refreshed look.\u003c\/li\u003e\n  \u003cli\u003eCalm \u0026amp; Relax: natural coconut extracts provide a spa-like bath feel with a gentle, lingering aroma.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eGentle by design — strong by performance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLess is More: concentrated violet pigments require only a small amount for effective whitening and softness.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA: produced to high standards and crafted to be pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.\u003c\/li\u003e\n  \u003cli\u003eA Brand Used by Professionals: trusted by vets and groomers worldwide for a gentle formula and quality ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eWet your dog's coat thoroughly.\u003c\/li\u003e\n  \u003cli\u003eMassage a small amount into a rich lather, avoiding the eyes and ears.\u003c\/li\u003e\n  \u003cli\u003eRinse completely; repeat if needed for stubborn stains or enhanced whitening on pale fur.\u003c\/li\u003e\n  \u003cli\u003eFor extra softness, follow with a conditioner designed for dogs.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eAloe \u0026amp; Provitamin B5 for comfort\u003c\/h3\u003e\n\u003cp\u003eInfused with Aloe and Provitamin B5, the formula supports cleansing while aiming to soothe dry skin and leave coats looking healthy and hydrated after baths.\u003c\/p\u003e\n\n\u003ch3\u003eReal-life uses you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStains and discoloration on white or pale fur may appear less noticeable over time with regular use.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting odor control helps keep your dog smelling fresh between baths.\u003c\/li\u003e\n  \u003cli\u003eCalming coconut aroma enhances the bath experience for both you and your pet.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNote: Results can vary by coat type and color. This shampoo is designed for whitening, odor control, and gentle cleansing without promising guaranteed outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for all dog breeds and coat types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is pH-balanced and free from gluten, sulfates, parabens, cruelty-free, and vegan, suitable for many coat types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it help with stains and odor over time?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula aims to brighten whites, reduce discoloration, and provide long-lasting odor control while being gentle on skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":40566033023105,"sku":"B01K3712K6","price":57.61,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/4757\/3633\/files\/lillian-ruff-pro-formula-ultra-brightening-bottle.jpg?v=1766040888","url":"https:\/\/petiva.ca\/products\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-control-16oz","provider":"Petiva","version":"1.0","type":"link"}